SONY PICTURES TELEVISION | LA SCREENINGS

Date: May 21
Location: Los Angeles, CA
Attendance: 1,200

Reimagined Sony Pictures Television’s LA Screenings as a dynamic, one-night client experience that brought together content, talent and hospitality. The evening began with a high-impact presentation featuring talent appearances and exclusive clips from Sony’s programming, followed by an immersive client celebration.

The venue was transformed through custom Sony branding and show-inspired creative, carrying the storytelling from the presentation into the party experience. Key clients had the opportunity to engage directly with talent while enjoying curated food and entertainment.

The event featured an impressive roster of talent, including Curtis “50 Cent” Jackson, Fran Drescher, Jessica Alba, Paul Reiser and Helen Hunt, creating memorable moments for clients and strengthening the connection between Sony’s content, talent and partners.

Guests departed with a thoughtfully curated gift bag featuring a Funko collectible, Diddy Riese treats and custom playing cards, extending the experience beyond the event.

Role: Event Strategy • Creative Direction • Talent Management • Client Experience • Production • Hospitality • Gifting

SONY PICTURES TELEVISION | FYC EXPERIENCE

Date: May 4
Location: Los Angeles, CA
Attendance: 275

Transformed Sony Pictures Studios’ Main Street and theaters into an immersive FYC experience designed to engage Television Academy members and bring Sony Pictures Television’s programming to life.

The event showcased a diverse slate of series, including Shark Tank, 7 Days Out, The Goldbergs, Cobra Kai, Deadly Class, L.A.’s Finest, Atypical, The Good Doctor, and One Day at a Time. Curated panels brought together talent, executives and creators, giving guests an inside look at the storytelling and creative vision behind each show.

Beyond the traditional FYC panel format, we developed interactive, show-inspired experiences and vignettes throughout the studio lot. Activations ranged from a virtual reality experience inspired by The Good Doctor to a live dog experience tied to 7 Days Out, creating unexpected moments of discovery and encouraging guests to engage with the programming in a more memorable way.

The result was a content-driven, experiential approach to FYC that combined talent, storytelling and immersive activations to showcase Sony’s portfolio in a fresh and engaging environment.

Role: Event Strategy • Creative & Experiential Development • Talent Management • Production • Programming • Guest Experience

HULU | THE PATH CINESPIA FYC EXPERIENCE

Date: May 7
Location: Hollywood Forever Cemetery | Los Angeles, CA
Attendance: 400+ Television Academy Members

Hulu transformed Hollywood Forever Cemetery into an immersive FYC experience celebrating The Path. The evening combined a Cinespia-style outdoor screening of the season finale with a post-screening Q&A featuring the show’s cast, producers and creators.

Inspired by the world of The Path, the historic outdoor setting was transformed with show-themed scenic elements and experiential details, including teepees, flower crowns, ladders and the series’ iconic “eye,” bringing the show’s visual identity to life for guests.

To create a relaxed and intimate viewing experience, the lawn was outfitted with Mexican blankets and pillows, while guests enjoyed popcorn and churros during the screening. Shake Shack catered the evening, adding a fun, unexpected hospitality moment to the experience.

The event brought together content, talent, environment and hospitality to create a memorable FYC experience that allowed Academy members to engage with The Path beyond the screen.

Key Talent: Kyle Allen • Hugh Dancy • Amy Forsyth • Jessica Goldberg • Sarah Jones • Jason Katims • Michelle Lee • Michelle Monaghan • Aaron Paul

Role: Event Strategy • Creative & Experiential Development • Talent Management • FYC Programming • Production • Hospitality • Guest Experience

HULU | 2016 UPFRONT & TALENT/PRESS EXPERIENCE

Date: May 4, 2016
Location: The Theater at Madison Square Garden | New York City
Attendance: 2,800+

Reimagined Hulu’s annual Upfront as a high-impact presentation and talent-driven experience, bringing together more than 2,800 advertisers, agency partners, press and industry leaders—an increase of 1,000 guests over the previous year.

Hosted by Broad City’s Abbi Jacobson and Ilana Glazer, the hour-long presentation showcased Hulu’s growing slate of original content and leading talent, while highlighting new business initiatives and advertising partnerships with Nielsen and Millward Brown.

Following the Upfront, we extended the experience with an intimate Talent & Press Brunch at ABC Kitchen, bringing together select journalists, Hulu talent and a key advertising partner from Zenith Media. The smaller setting was intentionally designed to create meaningful conversations, strengthen press relationships and give talent an opportunity to connect directly with influential media and partners.

The combination of a large-scale industry presentation followed by a highly curated VIP experience allowed Hulu to deliver both reach and intimacy while reinforcing its position as a growing force in original content and advertising.

Key Talent: Aaron Paul • Michelle Monaghan • Hugh Dancy • Hugh Laurie • Amy Poehler • Mindy Kaling • Billy Eichner • Julie Klausner • Jeffrey Donovan • KaDee Strickland • Tara Lynne Barr • Tommy Dewey • Michaela Watkins

Role: Upfront Strategy • Event Production • Talent Management • Executive & VIP Experience • Press Relations • Programming • Hospitality

HULU | DEADLINE THE CONTENDERS EMMYS

Location: DGA Theater | Hollywood, CA
Attendance: 400+ Guests

Hulu participated in Deadline’s inaugural The Contenders Emmys, an industry event bringing together 36 television shows from 18 studios and networks for an afternoon of FYC programming. Hulu showcased three of its original series—Casual, The Path and 11.22.63—through talent-led panels designed to engage Emmy voters and build awareness around the network’s growing slate of original programming.

Following the presentations, Hulu extended the experience by hosting a themed cocktail reception celebrating 11.22.63. The DGA was transformed to recreate Al’s Diner, an iconic setting from the series, immersing more than 400 guests in the world of the show. The creative concept carried through the environment and hospitality, with milkshakes, burgers and apple pies reinforcing the nostalgic diner experience.

The event delivered measurable impact beyond the experience itself. In Deadline’s post-event attendee survey asking which programs had newly captured their attention, two Hulu originals—The Path and 11.22.63—ranked among the top five shows, demonstrating the effectiveness of combining strategic FYC programming with memorable experiential storytelling.

Key Talent: J.J. Abrams • Bridget Carpenter • Jason Reitman • Zander Lehmann • Jessica Goldberg • Aaron Paul • Michelle Monaghan • Hugh Dancy

Role: FYC Strategy • Experiential Creative • Talent Management • Event Production • Programming • Hospitality • Guest Experience

HULU | CES CLIENT EXPERIENCE

Location: ARIA Resort & Casino | Las Vegas, NV
Attendance: 600+ Guests

Created an on-brand client and partner experience for Hulu at CES, combining dedicated business meeting suites with a large-scale networking event designed to strengthen relationships and showcase Hulu’s brand, content and advertising capabilities.

Throughout CES, Hulu’s hospitality suites at ARIA provided a functional yet elevated environment for employees to meet with clients, partners and prospective business partners. The suites featured private meeting rooms with custom video-wall installations, comfortable lounge spaces and curated food and beverage, creating an inviting setting for conversations away from the convention floor.

The experience culminated in a 600+ person networking reception at barMASA at ARIA, bringing together Hulu clients, partners, board members and press. The venue was transformed into a fresh, innovative Hulu environment featuring projection-mapped décor, content sizzles and custom feature walls showcasing the brand and its programming.

Together, the meeting suites and reception created a cohesive business-to-business hospitality experience that balanced functionality, relationship building and immersive brand storytelling.

Role: Event Strategy • B2B & Client Experience • Creative Direction • Experiential Design • Production • Hospitality • Content Integration • VIP & Executive Experience

HULU x FOX | GOLDEN GLOBE VIEWING & POST PARTY

Location: Fox Pavilion at The Beverly Hilton | Beverly Hills, CA
Attendance: 401 Viewing Party Guests • 774 Post Party Guests

Hulu partnered with Fox to create a high-profile Golden Globe viewing and post-party experience at The Beverly Hilton, bringing together talent, executives and industry guests for one of Hollywood’s biggest nights.

Hulu’s presence was seamlessly integrated throughout the event, beginning with a dedicated viewing area for Hulu guests and continuing through custom branded touchpoints including a step-and-repeat, nomination slides and show key art displayed across screens throughout the venue. The experience was designed to celebrate Hulu’s nominated programming while maintaining a cohesive presence within the larger Fox event.

Following the awards, the celebration expanded into a 774-person post party, where guests enjoyed an open bar, buffet and crowd-favorite Jon & Vinny’s pizza. The social strategy extended the event beyond the venue through #foxhuluparty, encouraging guests to share moments from the evening and amplify the experience across social channels.

The partnership successfully combined awards-season hospitality, talent engagement, brand visibility and social amplification to create a memorable Golden Globes experience for Hulu’s most important guests.

Key Talent: Michelle Monaghan • Michaela Watkins • Tommy Dewey • Tara Lynne Barr • Jason Reitman • Rockmond Dunbar • Nyasha Hatendi • Fred Melamed • Sheila Callaghan • Helen Estabrook • Zander Lehmann • Liz Tigelaar • Halsted Sullivan

Role: Awards Strategy • Event Production • Talent Management • VIP Hospitality • Brand Integration • Partner Management • Social Strategy • Guest Experience

MTV | 2013 VIDEO MUSIC AWARDS VIP EXPERIENCE

Date: August 23–25, 2013
Location: New York City & Brooklyn

Created and executed a multi-day VIP client experience surrounding the 2013 MTV Video Music Awards, bringing together distribution partners, executives and VIP guests for a curated weekend of music, hospitality and exclusive access to one of MTV’s biggest cultural moments. The 2013 VMAs marked the show’s first year at Brooklyn’s Barclays Center.

The weekend kicked off with an intimate Welcome Reception at RAMSCALE Penthouse Studios, overlooking the Manhattan skyline and featuring a performance by VMA-nominated artist Mikky Ekko. Throughout the weekend, the rooftop at Mondrian SoHo served as a dedicated hospitality destination where clients could relax, recharge and visit a custom VMA swag suite.

The experience continued with a pre-party at the 40/40 Club, VIP access to the VMAs at Barclays Center and the official post-party at Marquee. Each touchpoint was designed to give key partners an insider experience of the energy, creativity and cultural impact of the VMAs while creating meaningful opportunities for relationship building.

TIME WARNER CABLE x MTV | VMA LIFEBEAT CONCERT

As part of the weekend, produced a 1,000+ guest concert at Terminal 5 for Time Warner Cable customers benefiting Lifebeat. The August 23 event featured Robin Thicke and Macklemore & Ryan Lewis, with Mayer Hawthorne DJing. Published coverage confirms the MTV/Time Warner Cable partnership, Terminal 5 venue and Lifebeat benefit; contemporary coverage also documented performances by both Robin Thicke and Macklemore.

The experience extended beyond the venue through an integrated social and consumer engagement strategy, including ticket distribution through Time Warner Cable retail locations and a Twitter sweepstakes using #TWCVMAconcert. The campaign created multiple consumer touchpoints leading into VMA weekend and helped build anticipation for the event.

Also managed VIP and red-carpet access for Time Warner Cable, connecting the brand directly to the excitement and visibility surrounding the awards.

Key Talent: Robin Thicke • Macklemore & Ryan Lewis • Mikky Ekko • Mayer Hawthorne

Role: Event Strategy • VIP & Client Experience • Talent Management • Concert Production • Partner Management • Experiential Design • Social Strategy • Hospitality • Red Carpet Access

VH1 | LIFT TICKET TO RIDE

Location: Telluride, Colorado
Experience: Invite-Only VIP Client & Family Weekend

Produced VH1’s highly anticipated Lift Ticket to Ride, an exclusive destination experience designed for VIP clients and their families. One of the cable industry’s most sought-after invitations, the weekend combined intimate live music, luxury hospitality and curated mountain experiences in the setting of Telluride, Colorado.

Music was at the heart of the weekend, with VH1 artists performing in intimate settings each evening, giving guests access to talent in a way rarely possible at a traditional concert or industry event. Featured artists included American Authors, Mat Kearney, JOHNNYSWIM and Hot Chelle Rae.

The guest experience extended throughout the weekend with personalized activities designed for both adventure and relaxation. Guests looking to hit the mountain received lift tickets, equipment rentals and access to private ski lessons, while others could enjoy relaxing spa treatments and downtime in Telluride.

Premium gifting was also an important part of the experience, with guests receiving carefully selected products from brands including Arc'teryx, Patagonia and Spyder, creating memorable touchpoints throughout their stay.

More than a client event, Lift Ticket to Ride was designed as a high-touch relationship-building experience, giving VH1’s most important partners and their families, the opportunity to connect with the brand, its executives and artists in an unforgettable environment.

Key Talent: American Authors • Mat Kearney • JOHNNYSWIM • Hot Chelle Rae

Role: VIP Client Experience • Destination Event Strategy • Talent Management • Live Music Production • Hospitality • Gifting • Ski & Leisure Experiences • Guest Management