EXPEDIA GROUP | EXPANDING THE EXPLORE UNIVERSE
Global Partner Event & Engagement Strategy
Reach: 2,000+ Partners & Employees
Markets: Seattle • New York • London • Bangkok • Singapore • Austin • Cancun • Napa
Reimagined EXPLORE from a single annual event into a scalable global event and content ecosystem, designed to deepen partner engagement and extend the impact of Expedia Group’s flagship partner experience throughout the year.
In 2025, the strategy evolved EXPLORE into a flagship brand supported by a portfolio of repeatable programs, allowing Expedia Group to reach partners globally, regionally and locally while maintaining a consistent brand, content and experience strategy. The model created greater opportunities for executive engagement, thought leadership, relationship building and business conversations tailored to individual markets and audiences.
The EXPLORE Framework
EXPLORE | Flagship
The cornerstone of the ecosystem—a large-scale partner appreciation and thought-leadership experience bringing together global partners, senior leadership, industry voices and immersive content in one destination.
EXPLORE Connect
Highly curated, shorter-format experiences created for specific markets and lines of business. Each event combines targeted content, executive access and intimate networking to foster meaningful conversations with priority partner audiences.
EXPLORE Local
Regional partner forums strategically aligned with key industry moments, enabling Expedia Group to engage partners in-market while delivering a consistent EXPLORE brand experience and leadership presence.
Together, the EXPLORE ecosystem demonstrates how a successful flagship event can become a flexible global engagement platform balancing consistency with customization while extending reach, strengthening relationships and supporting measurable business outcomes.
Impact: 2,000+ partners and employees engaged through experiences across Seattle, New York, London, Bangkok, Singapore, Austin, Cancun and Napa.
Role: Global Event Strategy • Portfolio & Brand Development • Executive Engagement • Partner Experience • Content Strategy • Experiential Design • Global Production • Audience Strategy • Measurement & Impact
EXPEDIA GROUP | EXPLORE 2026
Flagship Global Partner Event
Location: Las Vegas, NV
Attendance: 1,300+ Partners
Milestone: Celebrating 30 Years of Expedia Group
Led the strategy and execution of EXPLORE 2026, Expedia Group’s flagship global partner event, bringing together 1,300+ partners for a two-day experience designed to set the industry narrative, reinforce Expedia Group’s leadership in technology and AI, and deepen long-term partner relationships.
The program brought Expedia Group’s strategy to life through executive thought leadership, product and technology storytelling, partner conversations and immersive experiences, translating big-picture industry insights into meaningful and actionable outcomes for partners.
EXPLORE 2026 also celebrated a significant milestone: 30 years of Expedia Group shaping the future of travel alongside the global ecosystem of partners who help travelers discover, plan and book great trips.
The experience culminated with the EXPLORE Time Machine, an immersive, multi-sensory closing celebration spanning three decades of travel, music and culture. Fifty moving screens transported guests through the ’90s, ’00s and ’10s, accompanied by iconic music from each era, decade-inspired fashion, passed bites and an open bar, creating a high-energy finale that celebrated Expedia Group’s past while looking toward its future.
Role: Global Event Strategy • Executive & Partner Experience • Content Strategy • Creative Direction • Experiential Design • Executive Programming • Production • Hospitality • Partner Engagement • Measurement & Impact
EXPEDIA GROUP ADVERTISING | CANNES LIONS 2026
Location: Cannes, France
Engagement: 35+ Partner & Agency Meetings • 15-Guest Partner Lunch
Featured: BizBash — Inside the Activations Everyone Was Talking About
For the first time, Expedia Group Advertising (EGA) established a dedicated presence at Cannes Lions, transforming a private apartment directly opposite the Palais into a premium home base for partner meetings, agency conversations and creative connection throughout the festival.
Rather than creating a traditional corporate meeting space, we designed a curated Cannes experience rooted in local creativity, hospitality and culture giving partners a place to connect and recharge away from the energy of the Croisette.
The experience brought together local culinary and artistic talent. Chef Mathilde Lisnard created a menu inspired by regional ingredients, ceramic artist Umani added warmth and texture throughout the environment, and Cannes-based artist Frank Lebraly created original murals that captured the spirit of the South of France.
A standout was the Unpack Summer activation, which translated Expedia’s Unpack visual identity into a playful seating area, custom balcony moment and branded Unpack ice creams. The activation became one of the week’s most photographed elements and provided a natural social and content moment within the space.
Throughout the week, EGA and marketing teams hosted 35+ meetings with partners and agencies, while 15 key partners joined the team at La Guérite for the annual partner lunch. EGA leaders also participated in speaking engagements across the festival, extending the brand’s presence into the broader Cannes Lions conversation.
The program generated media coverage from Ad Age, Digiday, Little Black Book and Marketing Dive, helping amplify EGA’s story beyond Cannes. The activation was also selected by BizBash for its Cannes Lions 2026 roundup of standout experiential moments across the Croisette.
Role: Global Event Strategy • Advertising & Partner Experience • Creative Direction • Experiential Design • Executive Engagement • Content & Programming • Hospitality • Media Strategy • Agency Management • Production
