KANSAS CITY CHIEFS | SUPER BOWL LIV PRE-GAME PARTY
Date: February 2, 2020
Location: Hard Rock Stadium | Miami, FL
Attendance: 1,500 Guests
Produced a 1,500-person pre-game celebration for the Kansas City Chiefs at Super Bowl LIV, transforming the Hard Rock Stadium concourse into a vibrant, Miami-inspired experience designed to build excitement and give Chiefs fans an unmistakable sense that they had arrived at their destination.
The experience began with a dramatic 22-foot-high arched entrance structure, featuring bold Chiefs graphics and creating a highly visible arrival moment for guests. The design took inspiration from Miami’s Wynwood District, blending colorful, Florida-inspired murals and street-art influences with Chiefs logos and team branding.
Throughout the space, custom murals, interactive photo moments and more than 300 feet of branded perimeter graphics carried the creative concept across the concourse. Chiefs imagery was integrated with graffiti-inspired artwork and Miami color and culture, creating a distinctive environment that felt authentic to both the team and the host city.
Music completed the game-day atmosphere with a custom graffiti-style stage environment, where DJ Reprise performed for the crowd, building energy ahead of kickoff and turning the concourse into a true Chiefs celebration.
The result was a high-energy fan and VIP experience that combined sports, culture, music and immersive design at one of the world’s biggest live events.
Role: Event Strategy • Creative Direction • Experiential Design • Large-Scale Production • Fan & VIP Experience • Entertainment • Environmental Branding • Guest Experience
NEW ENGLAND PATRIOTS | SUPER BOWL LII POST-GAME PARTY
Date: February 4, 2018
Location: Minneapolis Convention Center | Minneapolis, MN
Attendance: 4,000 Invited Guests
Produced the New England Patriots’ official Super Bowl LII post-game party, an exclusive late-night experience for 4,000 invited guests celebrating the team, organization and their journey to the Super Bowl.
Following the game, the Minneapolis Convention Center was transformed into a large-scale entertainment and hospitality experience, combining live performances, interactive activities, food and beverage, and VIP hospitality. Despite the game’s outcome, the event was intentionally designed to shift the energy from competition to celebration, recognizing the team’s accomplishments and giving players, families, partners and guests an unforgettable final experience.
The entertainment program featured major performances from Jennifer Lopez, Florida Georgia Line and Gucci Mane, creating a concert-level experience that kept the celebration going from 10 PM until 4 AM.
The event demonstrated the unique challenge of producing a high-profile post-game experience with an unpredictable emotional outcome, requiring thoughtful planning, flexibility and an atmosphere that could successfully transition from game day into a celebration of the organization and its season.
Key Talent: Jennifer Lopez • Florida Georgia Line • Gucci Mane
Role: Large-Scale Event Production • Entertainment & Talent • VIP Experience • Creative & Experiential Production • Hospitality • Guest Experience • Event Operations
ATLANTA FALCONS | SUPER BOWL LI PRE-GAME PARTY
Date: February 5, 2017
Location: NRG Arena | Houston, TX
Attendance: 4,000 Invited Guests
Produced the Atlanta Falcons’ official Super Bowl LI pre-game party, creating a high-energy game-day experience for 4,000 invited guests just hours before kickoff.
The celebration brought together live entertainment, interactive experiences and Southern hospitality, with performances by Atlanta music icons Big Boi, Ludacris and T.I. setting the tone and building excitement for the game.
The experience embraced the spirit of the host city with playful Texas-inspired elements, including a mechanical bull, while an extensive food and beverage program featured authentic Texas BBQ, spicy Cajun gumbo and Tex-Mex taco stations, along with desserts, beer and wine.
Every element was designed to build anticipation and team pride before guests headed into the stadium. Upon departure, each attendee received an Atlanta Falcons rally towel, extending the experience directly into the Super Bowl and creating a final branded moment before kickoff.
The result was an immersive 4,000-person fan and VIP experience that blended Atlanta culture with Texas hospitality, transforming the hours before the Super Bowl into a celebration of the Falcons and their journey to the championship.
Key Talent: Big Boi • Ludacris • T.I.
Role: Large-Scale Event Production • Talent & Entertainment • Fan & VIP Experience • Experiential Design • Hospitality • Food & Beverage • Event Operations • Gifting & Brand Integration
NESTLÉ TOLL HOUSE x SOULPANCAKE | BAKED SOME GOOD
Location: Third Street Promenade | Santa Monica, CA
Benefiting: Boys & Girls Club
Funds Raised: $2,500
Produced the “Baked Some Good” experiential activation in partnership with Nestlé Toll House and SoulPancake, bringing to life the idea that something as simple as baking can brighten someone’s day and create a positive impact in the community.
The Third Street Promenade was transformed into a playful, highly visible bake sale takeover, featuring a signature yellow balloon arch, custom chalkboard signage and an interactive photo experience. Nestlé Toll House cookies were sold throughout the event, raising $2,500 for the Boys & Girls Club while giving consumers an easy and engaging way to support the cause.
The experience was designed to extend beyond the physical activation through social sharing and user-generated content. Guests were encouraged to capture and share photos from the event to amplify the “Baked Some Good” message, with branded T-shirts offered as an additional incentive for participation and sharing.
By combining purpose, experiential marketing and social engagement, the activation turned a traditional bake sale into an approachable brand experience that connected Nestlé Toll House with consumers while generating awareness and funds for a meaningful cause.
Role: Experiential Strategy • Brand Activation • Partner Management • Consumer Engagement • Social Amplification • Creative Production • Cause Marketing • Event Production
